Human body is totally pervaded by a liquid vital rush that brings us what we more are fond of: life. Filled with legends and meanings,‚ blood is soaked with mistery,‚ fascination and respect: it’s the most tested and studied part of human body. Hiding the multitude of secrets that reveals our inner and unique way of being. BLOOD CONCEPT is a ceremony devoted to the pulse of life and its visceral b
oost. It is actually the river of life. the four fragrances, A, B, AB, 0, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood. BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in 0‚ aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB.