The Estée Lauder is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products founded in 1946, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels. In 1953, Lauder launched her Youth Dew product. This bath oil also doubled as a perfume and it quickly became a big hit with consumers. The business continued to thrive over the next decade with its expansion to overseas markets and the launches of the men's product line Aramis and the Clinique brand.