Prada is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada. The company was started as a leather goods shop in Milan. Initially, the shop sold animal goods and imported English steamer trunks and handbags. In 2004, Prada fragrance launched with the Puig company. Women's fragrances were followed by men's fragrances in 2006.